Every Buyer & Seller Should Know
You Make Sure I Understand What's Going To Happen Before It Actually Happens?
Things Ever Go Wrong?
Much Money Will I Need and When?
LONG & FOSTER
REAL ESTATE, INC.
Line 410-207-4751 Office 410-583-5700
(+) Things I Do For A Seller (Part 2)
My marketing plan involves a wide range of media.
Your home will be advertised in the Multiple Listing Service, newspapers,
trade publications, flyer distributions and extensively on the Internet.
PROPERTY IS LISTED
- Fill out the Multiple-Listing Service
form and place the property onto the Multiple-Listing Service to make
the information available to agents from ANY company and to the public.
- Upload MULTIPLE photos of the property
onto the Multiple-Listing Service (studies show listings with more than
one photo sell more quickly).
- Provide the seller with a copy
of the listing
- Have additional keys made for the
keybox and so I can get into the property
- Place property on Centralized Showing
Service so that appointments to show the property can be made quickly
- Regularly check showings of the
property online, both through the showing service and the electronic
keybox, so I know when the property is being shown and by whom.
- Have sign placed on the property
with a brochure box so people driving by can get information.
- Create flyers to promote the property
to other agents.
- Create brochures for outdoor brochure
box and detailed brochures for buyers visiting the house on scheduled
- Regularly check the supply of brochures
to make sure there are enough for inside and the brochure box.
- Promote the property listing to
agents in my office and at the office meeting.
- Distribute flyers to area real
estate offices, with both Long & Foster and other companies.
- Place listing on my website, along
with multiple photos of the property. The property will also be displayed
on my other websites, the Long & Foster company website and will
be available on numerous other real estate websites.
- Create individual website specifically
for the property.
- Advertise the property on CraigsList.org.
- Send "Just Listed" postcards
throughout the neighborhood (neighbors telling their friends can be
one of the best marketing tools for a property).
- Incorporate the property into my
e-mail newsletter (immediately) and distribute hard copies to the neighborhood
(about a month after "Just Listed" cards if the property has
not sold yet).
- Hold regular open houses (usually
2 hours) and advertise the open house in The Baltimore Sun or equivalent
- Make follow-up phone calls to open
- Advertise in local community newspapers.
- Advertise in trade publications.
- Network the property to agents,
potential buyers and people who may know potential buyers. Utilize connections
I have with numerous other agents.
- Make follow-up calls to agents
that show the property for feedback and to determine if there is any
- Pass feedback on to the sellers.
- Quickly respond to any agents or
potential buyers that have any questions about the property.
- Pre-qualify financially buyers
that are interested in the property and/or get them pre-approved with
- Keep the listing updated on the
Multiple Listing Service with any changes requested and/or agreed to
by the seller.
- Notify any agents or buyers that
recently viewed or expressed interest in the property of any changes
that are made.
- Regularly discuss the marketing
strategy for the property with my manager.
- Update the seller at least once
a week and work together with the seller to market the property in the
most effective manner.
- Listing the Property
- The Sale
75 Things I Do For A Buyer