Important Questions
Every Buyer & Seller Should Know

Who Represents You?

Will You Make Sure I Understand What's Going To Happen Before It Actually Happens?

Do Things Ever Go Wrong?

How Much Money Will I Need and When?

Real Estate Vocabulary

Agency Vocabulary

Doug Barry, Associate Broker    LONG & FOSTER REAL ESTATE, INC.                      Licensed in Maryland   Direct Line 410-207-4751  Office 410-583-5700

100 (+) Things I Do For A Seller (Part 2)

My marketing plan involves a wide range of media. Your home will be advertised in the Multiple Listing Service, newspapers, trade publications, flyer distributions and extensively on the Internet.

ONCE THE PROPERTY IS LISTED

31. Fill out the Multiple-Listing Service form and place the property onto the Multiple-Listing Service to make the information available to agents from ANY company and to the public.
32. Upload MULTIPLE photos of the property onto the Multiple-Listing Service (studies show listings with more than one photo sell more quickly).
33. Provide the seller with a copy of the listing
34. Have additional keys made for the keybox and so I can get into the property
35. Place property on Centralized Showing Service so that appointments to show the property can be made quickly and easily.
36. Regularly check showings of the property online, both through the showing service and the electronic keybox, so I know when the property is being shown and by whom.
37. Have sign placed on the property with a brochure box so people driving by can get information.
38. Create flyers to promote the property to other agents.
39. Create brochures for outdoor brochure box and detailed brochures for buyers visiting the house on scheduled showings.
40. Regularly check the supply of brochures to make sure there are enough for inside and the brochure box.
41. Promote the property listing to agents in my office and at the office meeting.
42. Distribute flyers to area real estate offices, with both Long & Foster and other companies.
43. Place listing on my website, along with multiple photos of the property. The property will also be displayed on my other websites, the Long & Foster company website and will be available on numerous other real estate websites.
44. Create individual website specifically for the property.
45. Advertise the property on CraigsList.org.
46. Send "Just Listed" postcards throughout the neighborhood (neighbors telling their friends can be one of the best marketing tools for a property).
47. Incorporate the property into my e-mail newsletter (immediately) and distribute hard copies to the neighborhood (about a month after "Just Listed" cards if the property has not sold yet).
48. Hold regular open houses (usually 2 hours) and advertise the open house in The Baltimore Sun or equivalent newspaper
49. Make follow-up phone calls to open house visitors.
50. Advertise in local community newspapers.
51. Advertise in trade publications.
52. Network the property to agents, potential buyers and people who may know potential buyers. Utilize connections I have with numerous other agents.
53. Make follow-up calls to agents that show the property for feedback and to determine if there is any interest.
54. Pass feedback on to the sellers.
55. Quickly respond to any agents or potential buyers that have any questions about the property.
56. Pre-qualify financially buyers that are interested in the property and/or get them pre-approved with a lender.
57. Keep the listing updated on the Multiple Listing Service with any changes requested and/or agreed to by the seller.
58. Notify any agents or buyers that recently viewed or expressed interest in the property of any changes that are made.
59. Regularly discuss the marketing strategy for the property with my manager.
60. Update the seller at least once a week and work together with the seller to market the property in the most effective manner.

Previous - Listing the Property

Next - The Sale

75 Things I Do For A Buyer